Shura premieres video for debut single ‘Touch’ via Noisey

Shura has premiered a striking video for her debut single ‘Touch’ via Noisey.

Following the track premier on Fader, ‘Touch’ went to number 5 on Hype Machine, and picked up over 100,000 plays in its first week.

Shura’s debut video is warm and ethereal depiction of everything that flows through ‘Touch’ – a break-up song which captures the sadness of not being with somebody anymore, but also the infinite tenderness of your time together.  Directed by and starring Shura’s group of friends, the video portrays a number of eclectic, interchangeable couples (“I wanted it to be a snapshot of how love is for everyone,” she says) in appropriately-tactile states: kissing, breaking up, changing partners and moving on, but ever-effected by that first touch. It also features a brief cameo from Shura herself, who remains alone, and doesn’t get to snog anybody.

 

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